There is a change happening in the Swedish market of commerce. Studies indicate that the trend of the last decades; that external shopping centres are more attractive than centres of commerce, is about to turn. It is predicted that the centre of commerce will be the most attractive in the future.No matter how the market will develop, it is important for merchants to take account of their customers by understanding their behaviour and preferences concerning what constitute an attractive marketplace. A marketplace is attractive in terms of the characteristics that creates its offer, these characteristics are called "determinants of attractiveness." This paper is based on a field study of 200 consumers in Norrtälje regarding why they are choosing to shop in the centre of Norrtälje. The purpose is to answer the question "What creates an attractive centre of commerce " in terms of a) the determinants of attractiveness and b) each determinants' influence on customer satisfaction.

This paper studies patterns of consumption within a product category. Using make-up as a base for the study, we applied the Mokken Scale to examine if consumers follow a hierarchical pattern when buying items within the product category. Based on a survey of 250 female respondents, we establish a hierarchic scale for consumption. Assuming generally accepted attributes for determining Physical attractiveness, the results of the Mokken Scale study were cross referenced with a survey among 200 male and female respondents. Students were asked to evaluate pictures of a model using different combinations of make-up, i.e.

The aim of this paper is to analyse how the term attractiveness is interpreted in Swedish contemporary urban planning. The focus is to analyse how the term is discursively constructed and by this highlight the conceptions that exist around what makes a city attractive. We want to emphasize the importance of a deeper understanding of how attractiveness is used in urban planning and how the term is a part of the development of our cities. Given the use of attractiveness as a part of visionary goals for Malmö´s and other Swedish cities future development, our intention, therefore, is to enhance the understanding of what the use of attractiveness means in respect of the creation and construction of power relations in time and place. The framework of our analysis is based on the discourse theory approach and used as a way of understanding how urban ideals is discursively constructed.

The purpose of this thesis is to evaluate whether or not tattoos have an impact on perceived customer satisfaction. We constructed an experiment where a service worker's physical appearance was manipulated. Our result indicates no significant impact of tattoos on customer satisfaction. However, the thesis succeeds to replicate previous findings on the links between Physical attractiveness, attitude and customer satisfaction, and creates a ground for further discussion on the subject of tattoos in a professional environment..

This study examines the effects of a person's appearence on grading. 80 teachers in Swedish have assessed a text, illustrated with a picture of the supposed author. The pictures were varied by attractiveness, personality in looks, and gender. Furthermore, a text illustrated by a drawing and an unillustrated text were also used in the study. The texts were sent to the teachers by e-mail and assessed on a scale from 1-10 and the Swedish grading scale IG-MVG (Did not pass ? Passed ? Passed with credit - Passed with great credit).

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During the past decades the competition for skilful employees has increased and companies and organizations compete to attract the right people. The Swedish municipalities and country councils need to recruit 420 000 new employees before 2020, but have a limited budget to promote themselves as attractive employers. To find a solution, many of the municipalities have started to work with fundamental values to become more attractive employers and to inspire employees to use word-of-mouth to recommend them. There are no empirical studies of how successful this strategy is, and the purpose of this thesis is to show if there are significant correlations between the fundamental values, the employer's attractiveness and word-of-mouth. The results of the study are based on a survey with 1996 answers from employees in three different municipalities in Stockholm, Sweden.

Ett av syftena med studien var att undersöka skillnader i Ingenjörsstuderande respektive Anställdas uppfattning om Lantmäteriets image som arbetsgivare. Det andra syftet med studien var att se om det förelåg skillnader i uppfattning av en Ideal arbetsgivares image och Lantmäteriets image som arbetsgivare. Studien genomfördes med stöd av en enkätundersökning med Ingenjörsstuderande och Anställda vid Lantmäteriakademin som deltagare. Totalt deltog 102 personer i studien; 55 Ingenjörsstuderande och 47 Anställda. Mätinstrumentet var Employer Attractiveness Scale (EmpAt).

This thesis investigates the 200 year old phenomena of savings banks and if they increase the economic growth (GDP) in the local region they act in. That is being done by testing three hypotheses; the savings banks increase the attractiveness of the region they act in; the savings banks increase the entrepreneurship in the region they act in; and the savings banks increase the economic growth in region they act in. This quantitative cross-sectional study with data from the year 2010, finds that the savings banks increase the attractiveness of the local region, most likely through the efforts and financials they put into different local projects. A positive result is also found for increased entrepreneurship in the regions that have a local savings bank. The result is explained by the savings banks relationship lending, which increase the likeliness for a company to get the credit they need to start and develop.

Accounting firms operate in environments with high competition for graduates and students today expect employers to be present on Facebook and the like. We aim to describe whether two major accounting firms use social media in their graduate recruitment. We chose to do case studies of Grant Thornton and Ernst & Young and how they use social media channels aimed towards graduates. Through a through study of how the two companies communicated through various social media, we concluded that Grant Thornton was significantly better than their larger competitor at social media use. Both companies use Facebook as their main communication channel.

A quart of the of the adult population worldwide havemetabolic syndrome. A sedentary lifestyle, low physicalactivity, combined with wrong eating habits, stress,smoking and psychosocial factors, are the main causes ofdevelopment of the metabolic syndrome. The purpose ofthe literature review was to illuminate the physicalactivity in persons who have the metabolic syndrome, andwhat sort of advice a nurse use in the promotion ofphysical activity. The study was conducted as a literaturereview, including 15 scientific quantitative articles. In tenarticles, the focus was on physical activity at themetabolic syndrome, and five articles focused on variousforms of counselling for physical activity.

Our lives in urban areas are becoming more and more inactive with negative effects on our mental and physical health. Natural environments and physical activity have the power to both prevent and reduce mental fatigue. Meanwhile we engage ourselves with physical activity, the nature fascinates us with its complexity. In April 2006, some of the visitors to the recreational area of Skrylle were asked to fill in a questionnaire which included questions about their habits within physical activity and the experience of nature. The questionnaires were then divided into two groups: those filled out by persons who exercise on regular basis (i.e. three or several times/week) and those who rarely exercise.

The thesis is aiming to investigate what happens in the customer-service worker interaction when the service worker is wearing religious attributes. In order to operationalize this the Muslim head scarf, hijab, is chosen as stimuli. Reviewing previous research and theory in this field, it is clear that people have a preference for people that they perceive to be like themselves, this is referred to as homophily. Further on, the study investigates the ethnicity dimension of the service worker customer interaction. Theoretical areas of attractiveness and color are also investigated.

The thesis is about integration in the city and how integration can be improved through physical planning. Segregation can result in changing peoples? prerequisites in our society. Opportunities in life become dependent on what area of the city you live in or where you grew up. Integration denotes acceptance for all people, while different cultural and ethnic identities are preserved at the same conditions for everyone.

The thesis is about integration in the city and how integration can be improved through physical planning. Segregation can result in changing peoples? prerequisites in our society. Opportunities in life become dependent on what area of the city you live in or where you grew up. Integration denotes acceptance for all people, while different cultural and ethnic identities are preserved at the same conditions for everyone.